Princip

photo: Katja Kremenič, Tania Mendillo

Biti svobodna pomeni osvoboditi se vseh strahov. Kolekcija predstavlja žensko , ki se odloči biti ona sedaj, ne potem. Biti svoja vsak trenutek, kot sta v svoji osnovi blagovni znamki Princip in Artpump. Bodi ti.

“To be individual means having complete freedom from all fear, from all compulsion, from the desire to find the right way of living and expressing. That is what we all want, that is the call that rings forth from our hearts – to find the right way of action, the right way of conduct, the right method to live happily, to have peace, to be yourself.” To be individual means having complete freedom from all fear. So our colection show the woman wich desided to be herself now, not later! With all her individual power to be herself at eny moment as Princip and Artpump brand essence are. Just be. I am me, all the way in and out so all lines are my harth beat my esence my line of way of beeing my way to be. All details are my stories, all chortcuts are my way to be me. I just I’m me now.