WITCHES SISTERHOOD BY JANJA VIDEC

Witches Sisterhood je zavestna, trajnostnostna in magična. V unikatno zgodbo združuje trajnostni pristop k oblikovanju upoštevajoč lokalno, etično produkcijo in visokokakovostne ekološke materiale skupaj z močno identiteto lokalne duhovne tradicije naših prednikov. V ospredje postavlja arhetipsko dušo čarovnice v preobleki sodobne ženske, ki zna kljub hitremu tempu življenja skozi dnevne rituale poišče kotiček samo zase, v katerem se ustavi in obnovi svojo energijo. Oblačilo ji služi kot magično orodje, ki jo ohranja v stiku z njeno notranjo močjo.

Za naše prednice je imelo oblačilo poseben pomen. Pogosto so bila oblačila poseljena z znaki, ki so jim predstavljali zaščito pred zli silami. Njihova tradicija temelji na načelu spoštovanja in čaščenja narave, kar je vključevalo tudi spoštljivo ravnanje z oblačili, ki so se prenašala iz roda v rod. Ne le da se zavedamo, da nas lahko njihova modrost navdihne za bolj zavesten odnos do oblačil, verjamemo, da jo v hitrem življenjskem tempu potrebujemo bolj kot kadarkoli. Ob nakupu izdelka Witches Sisterhood so tako priložena navodila za izvedbo rituala, kako v oblačilo vnesti željeno namero.

Witches sisterhood je vizija modne oblikovalke Janje Videc.

Witches Sisterhood is an ecological clothing brand highlighting the ancient archetypal soul of the witch disguised as a contemporary woman. A woman who’s searching for a way to escape the fast pace of everyday life, and finds her peace of mind through her daily envigorating rituals. Clothing serves her as a magical tool, keeping her in touch with her inner strength.

Clothing held a magical value for our ancestors. Fabrics were often intertwined with symbols protecting them from evil forces. Their tradition is found on the principle of respect and nature worship, which meant respecting their heirloom clothes made out of natural materials.

We are not only aware that their wisdom can empower us, we believe that it’s a necessity in today’s fast-paced life. Therefore once you adopt a Witches Sisterhood piece, you also receive instructions on performing a ritual, which will imbue a piece of magic into the fabric. The clothes will protect you and keep you connected to your inner power, no matter what happens in the outer world.