ÆMONAje neodvisna modna blagovna znamka, ki deluje v Sloveniji. Blagovna znamka ženske mode je bila ustvarjena z namenom združevanja digitalne in fizične mode ter želje po ustvarjanju in izražanju skozi lastne kolekcije. Pri izdelavi fizičnih oblačil se pogosto uporabljajo prednosti digitalne izdelave prototipov in krojev. ÆMONA je projekt modne oblikovalke Anike Opara, ki je svojo modno pot začela na dodiplomskem programu oblikovanja tekstilij in oblačil na Naravoslovnotehniški fakulteti v Ljubljani ter jo nadaljevala na podiplomskem študiju oblikovanja ženske mode na Istituto Marangoni v Milanu. Leta 2023 se je znamka prvič predstavila na modni reviji na Ljubljanskem tednu mode, sledila pa je revija v Milanu, ki je pomagala predstaviti kolekcijo širšemu občinstvu. Oblikovalka je imela priložnost ustvariti obleko za nastop Slovenije na Evroviziji 2024, ki je bila kasneje predstavljena na razstavi v Mestnem muzeju Ljubljana. Kolekcije so konceptualno zasnovane in pogosto inspirirane s psihološkimi pojmi in igro besed. Vsa oblačila so izdelana v manjših serijah s pomočjo lokalnih šivilj v Sloveniji. Oblačila so izdelana iz kvalitetnih materialov, ki jih pogosto krasijo avtorski potiski. V kolekcijah je možno opaziti lastno interpretacijo klasičnih kosov, ki pogosto posega v razbitje tradicionalne forme, ohranja pa prvine tradicionalnega krojenja in značilno estetiko. |
ÆMONAis a Slovenian fashion brand dedicated to merging digital innovation with traditional craftsmanship. Founded by Anika Opara, ÆMONA emerged from a desire to blend the innovation of digital prototyping with the artistry of physical garment making. Anika’s background in textile and clothing design, developed at the Faculty of Natural Sciences and Engineering in Ljubljana and further refined at the Istituto Marangoni in Milan, guides the brand’s creative direction. Each collection features storytelling concepts often inspired by psychology and wordplay, allowing the garments to convey deeper meanings and connect with wearers on a personal level. In 2023, ÆMONA had the privilege of debuting at Ljubljana Fashion Week, followed by a runway show in Milan, which helped introduce the collection to a broader audience. The designer also had the opportunity to create the outfit for Slovenia’s Eurovision entry in 2024, which was later featured in an exhibition at the City Museum of Ljubljana. Each garment is produced in small batches with the help of local seamstresses in Slovenia, using quality materials often enhanced with original textile prints, all designed in-house. ÆMONA’s work has caught the eye of several fashion publications, including Vogue, Numéro, Grazia, Elle, and Tmrw Magazine. The brand continues to explore new ways to reinterpret classic styles while maintaining a focus on craftsmanship and innovation. |
Predstavlja kolekcijo:
ARGENTUM“Every cloud has a silver lining” Na vsakem oblaku se pojavi žarek upanja (angl. silver lining), ki prebije temo. Metaforično “silver lining” predstavlja svetlobo, ki sveti skozi najtemnejše trenutke življenja in simbolizira vztrajnost in optimizem. Inspiracija za kolekcijo Argentum izhaja iz odkrivanja svetlih točk v težkih časih. Kolekcijo prepleta metaforični in direkten pomen srebrne obrobe (oz. podloge) – na materialni ravni ‘podloga’ v oblačilih predstavlja skrbno izdelano notranjo plast, ki zagotavlja strukturo, udobje in zaključek—pogosto spregledan, a prav tako pomemben del oblačila. Poleg prvotnega pomena srebrni elementi v kolekciji predstavljajo tudi pot preobrazbe. Tako kot se med procesom srebro preoblikuje s poliranjem, nas lahko izzivi privedejo do novih, izbolšanih form. Argentum prepleta dvojni pomen teh interpretacij in besednih iger ter ustvarja kolekcijo oblačil, ki med metaforičnimi in dobesednimi pomeni kreirajo svojo zgodbo. |
Presenting the collection:
ARGENTUM“Every cloud has a silver lining” Among every cloud, a silver lining emerges—a glimmer of hope piercing through the shadows. Metaphorically, a silver lining represents the light that shines through life’s darkest moments, symbolizing resilience and optimism. The Argentum collection captures the essence of discovering beauty and strength amidst adversity, weaving the metaphorical meaning of a silver lining into a tangible expression that blends symbolism within the new garments. On a tangible level, a “lining” in clothing refers to the carefully crafted inner layer that provides structure, comfort, and finish—often overlooked yet essential. Though hidden, a well-made lining enhances the quality and feel of a garment, elevating it from within. Beyond representing the silver lining, the silver elements in our collection symbolize the journey of transformation. Just as silver undergoes a change when polished, reflecting transformation and personal growth, these pieces remind us that challenges can lead to the new, refined forms. Argentum intertwines the duality of these interpretations and wordplay, presenting a collection of garments that resonate with both the metaphorical and literal aspects of silver lining with each piece creating its own story. |
foto: Taja Harris